Day of Product Presentation
On August 21, 2008, POS Tuning Udo Voßhenrich GmbH & Co. KG presented the "Day of the Product Presentation". The theme of the event: The desicions will be made at the point of sale. Also it is neccessary:
The first impression with the customer is crucial as second chances are rare!
Experts and practitioners refer to psychological basics at the point of sale to intelligent packaging design to the successful profiling and promotional presentation of categories and brands on shelves.
A fascinating and insightful event with interesting dissertations and disscusions with following referees:
Norbert Wittmann
Management Group from Company "Nymphenburg"
Tutor for Trade Marketing at the University of Economy Vienna
The art of shopping-allurement – The psychologically basics at the point of sale
Manfred Sendatzki
Consultant Inventory Difference
Ralf Reinders
Managing Director "Domsky GmbH & Co. KG"
The balancing act at the shelf: anti-theft prevention versus product presentation –case study from the sale of tobacco products
Ricarda Langhoff
Key Account Manager "Deutsche See GmbH"
Innovative presentation of frozen fish – chest freezer: Grab box or impulse buing system?
Christoph Moser
Category Manager and Sales Manager "POS TUNING"
Shelf Ready Packaging with Push Feed – effect to consumer, commerce and industry
Jörge Priesmeyer
Key Account Manager Convenience & Expert – "British American Tobacco", Hamburg
Profile of category and and brands at the point of sale – from concept to europe-wide roll-out
Markus Rehmann
Project Manager salesmanship
Member of the cadre "Migros", Zürich
How swiss people point chocolate – present a legendary product swiss product
News
>> Winner: Competition Taste 11
>> Anuga 2011
>> Opening in North America
>> Euroshop 2011
>> POS Tuning: Top 100