The supermarket and food trade fair APAS was held in early May in Sao Paolo. It is the largest food trade fair of its kind in Latin America. Not only is it a meeting point for decision-makers – it is where the development of food retail in Brazil is shaped...
Needless to say, we were there once again. Our strategic reseller PusherPOP and our International Sales Director Jörg Peters held numerous expert discussions and were delighted with the success of the trade fair. The great stand was thanks to our partner PusherPOP.
A few facts and figures:
Around 67% of the almost 80,000 trade visitors were from supermarkets, and 17% from wholesale. A total of more than 580 exhibitors from 17 countries were there. The exhibition area was 68,000m².