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Frozen food – a success story

Since the market launch in 1955, frozen food has offered consumers

• increased freshness of the ingredients and vitamins
• more flavour and health
• individual portionability, also for smaller households, and
  less food wastage
• more sustainability thanks to increased shelf life
• clearly reduced workload and as such more time saving

Thus it comes as no surprise that, already today, deep-frozen products rank among the 5 largest and most important macro categories of trade with additional growth potential. 98 % of all Germans use frozen food – for convenience cooking, speedy warming up or uncomplicated food storage.

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