So shoppers can find what they are looking for -
POS-T shelf management systems
Product availability from the point of view of the shopper is a deciding factor for more success at the Point of Sale. Often the problem is not just that products are missing but that orientation and structure on the shelf is just not there. This leads to the inability of the shopper to identify a product on the shelf or recognize a brand. The results of consumer surveys show that 93.9 % of the interviewees think that a well maintained and organized shelf is the most important criterion in making a purchase decision (after the price) for the store. (Source: GfK Consumer Scan) POS-T SHELF MANAGEMENT SYSTEMS create clear structures and help the shopper with orientation. Search and find periods are shortened and the impulse buying rate noticeably increases.
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DATA| FIGURES| FACTS
- 70 – 80 % of all purchase decisions are made unconsciously and controlled emotionally.
- 60 – 70 % of purchase decisions are made at the POS – only products that can be seen are sold!
- 93,9 % of shoppers surveyed said that a well maintained and well organized shelf is the most important criterion in making a purchase decision (after the price) for the store.
- 40 % of merchandising hours are attributed to shelf maintenance work – selling becomes a minor aspect – and shelf maintenance work is very demotivating.
Source: SIPA Management Consulting, Hamburg