Barry Patel from Nisa Marsh Farm about the importance of a optimized pizza presentation:
“If you don’t share ideas and best practice, you become stagnant in your environment. We network with a lot of other Nisa retailers in Luton, including Scott Jell, who runs a store in Lewsey Farm. We get an idea of how other stores work and how they merchandise things.
“Myself and Scott both sell chilled pizzas, but I wasn’t able to sell many and he was selling loads, so I looked at what he was doing. I then merchandised my chiller so that they were front-facing like his, rather than stacked on top of one another. Pizza sales went up 25-30% as a result.”
Barry Patel, Nisa Marsh Farm, Luton, Bedfordshire