'Cool' major contract for POS TUNING

POS TUNING has again received a major contract from the British supermarket chain TESCO. Following a year of intensive cooperation with Tesco, POS TUNING is equipping the freezer department of around 500 supermarkets with POS-T Compartment Pushers for glass door frozen food cabinets. The first roll-out was in February 2015. Tesco stores have frozen food departments with up to 48 glass doors. This initial contract is to equip around 500,000 storing positions running along approximately 125,000 metres of shelves. Frozen products and ice-cream will be ‘pushed’. The proportion of frozen products continues to rise, in particular with the trend towards convenience. The high costs of a cooling section present a particular problem in terms of sales productivity per unit. The feedback from the store staff and the customers, along with the positive development in the test stores, determined Tesco’s decision. This is POS TUNING’s second major contract for Tesco. At the beginning of 2014, POS TUNING equipped the entertainment department (DVDs, CDs and PC games) in more than 900 stores (supermarkets) with pushfeed systems. Tesco is Great Britain’s largest retail chain, and the third largest in the world after (USA) and Carrefour (France) and ahead of Metro (Deutschland). The POS-T Compartment Pusher 120 received the Anuga Top Innovation award in 2011 and in 2013 took Bronze in the Top Produkt Handel 2013 contest.

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