Together with GiveADays, the specialist trade fair for promotional items, the POS Masters 2016 got off to a great start in Hall C2. Combining the topics of promotional items and POS created an interesting presentation concept for both trade visitors and exhibitors, similar to that of the former “Marketing Services”. As part of the EXPO 4.0 group, the trade fair exploited the maximum synergies to benefit both exhibitors and visitors. Our initial verdict: the quality of visitors was good, but there is room for improvement in the number of exhibitors and footfall.
Head of Marketing E. Reineke: “After the start in 2012, POS TUNING was represented with a stand at the POS Masters trade fair once again. We would especially like to emphasise the good organisation, the service and the implementation on the part of the organisers and trade fair company. At our stand, we once again showcased lots of new products for innovative solutions for ideal goods presentation at the point of sale. The VARUS glide system, the LED shelf lighting, TPD2 solutions and electronic pushfeed systems for inventory management and theft prevention were all very popular among visitors to our stand. The number of visitors was lower than we had hoped, but they were of high quality. The stage is set for a successful POS Masters, so we hope that even more exhibitors will join this specialist trade fair.”
You can find more opinions and impressions here: http://www.pos-kompakt.net/archiv/messen-events/heft-22016-pos-masters-2016.html