Losangexpo 2016

Losangexpo 2016 POS TUNING

The largest and most well-known tobacco fair in France. We have participated at this fair since 2004, and this year was no exception. All visitors were welcomed by POS TUNING at the entrance…

As always, we should really have closed our stand due to overcrowding. There were so many visitors that Hamid, Oliver, Thomas and our French colleague Patrick Turbat hardly had time to take a breath. The issue of TPD2 is also hugely important in France. However, their presentations tend to use ‘Plain Packaging’. The boxes are all kept in a uniform brown-green colour; the brand is only printed on with a normal font.

It is forbidden in France to ‘cover over’ using product cards, which is why we focused on flat presentations with our slomo pusher at the Losangexpo fair. The new presentation slomo with a ramp can also be used in the slanted shelves common in French tobacco shops. This solution was very popular in France!

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