Top Product Trade 2017

Top Product Trade 2017 POS TUNING

Silver for the POS-T Compartment Pusher C60 EVO

With the award of the “Top Product Trade” prize, on the occasion of the EuroShop 2017 in Düsseldorf, POS TUNING once again scored with a TOP presentation solution. With its Compartment Pusher C60 EVO, the company was awarded silver in the sales promotion category. With the prize, the magazine “BusinessHandel” distinguishes products that provide traders with a clear competitive advantage.

In the sales promotion category, POS TUNING won silver with the POS-T Compartment Pusher C60 EVO!

The protrusion of round packages like bottles or tins requires a special pusher system that goes through extremely stable side panels – else round packages tend to break out of the line when pushed forward. The compact system C 60 EVO by POS TUNING was designed exactly for this requirement and ensures stability, flexibility and functionality, while at the same time providing a high-quality look and 100 per cent product visibility. C 60 EVO covers the complete category of drugstore, OTC and cosmetics, including both angular and round product packaging. In addition to this, with an additional line, the system ensures a constant front presentation, also with six packs and single bottles on a shelf floor, and also supports the complete wine and spirits presentation when combined with the SlowMotion pusher. Apart from a permanently maintained shelf image, a test installation with EDEKA in Herford also resulted in a sales increase of more than two per cent in the drugstore product group.

For the ninth year in succession, about 800 readers of the magazine “BusinessHandel” selected the most innovative products from 21 items nominated in seven categories. The shortlist was selected by an independent expert jury that inspected all applicants and took a closer look at, in particular, the practical feasibility of the products. The supplier industry, service providers and outfitters could submit their application for the categories branch management, innovation, multichannel, POS efficiency, process optimisation, shop ideas and sales promotion for the Top Product Trade award.

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