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POS Tuning promotes professorship for entrepreneurship

Not only our founder Udo Voßhenrich, but also his son and our managing director Oliver Voßhenrich, who had already founded his own company before POS Tuning, are both special entrepreneurial personalities. Both therefore promote innovation and independence and also support the region. In this context, we as a company based in the region Lippe are pleased to support the new endowed professorship "Entrepreneurship" for the next 5 years, which is based at the Institute for Scientific Dialogue. Oliver Voßhenrich sees the purpose of the new professorship as "to promote and develop ideas and the fun of entrepreneurship".
The professorship has the goal and mission of promoting the start-up scene and entrepreneurship in Lippe in an interdisciplinary and practical manner. The professorship "Entrepreneurship" is intended to teach students various skills for a successful step into founding their own successful companies.

Read more here (Source only in German):

https://www.stiftung-standortsicherung.de/den-geist-des-unternehmertums-wecken/

Photo: IHK Lippe zu Detmold

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Tobacco sales benefit in retail from intelligent product presentation

In business, who does not know the term „efficient consumer response“? It means: Only those who understand their customers and base all of their actions on their needs can sell them anything. That, of course, goes without saying, and applies for every Point of Sale. The question as to what interests the consumer on the shop floor, and what their needs are, is extensively researched through receipt surveys, household panels, customer surveys and various other initiatives. All of these measures together are known in specialist jargon as “Shopper Analytics”. But is that enough? Does the tailored positioning of the products actually lead to a higher turnover?

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