The DLV Shopfitting Conference on 6 and 7 June was dominated by digitisation. Almost 200 participants came to the Bielefeld Stadthalle to be inspired by impulse lectures on the various facets of the topic.
"The new shoppers have grown up with digitalisation. Marta Kwiatkowski Schenk, expert for social, economic and technological changes at the GDI Gottlieb Duttweiler Institute, gave an outlook on the digital future.
Agnieszka Walorska, managing director of the innovation consultancy Creative Construction Heros, outlined the development of artificial intelligence: "The effects of AI across all industries will be immense. Some say that the first industrial revolution will be Pillepalle. The development is more comparable to the discovery of fire: it made us a new species," she explained in her lecture.
AI, eCommerce platforms, AR and VR - not everything that comes has a future. What really remains in the end? Trend researcher Lola Güldenberg got to the bottom of this question. "VR glasses, for example, have not yet made it into stores, but mobile phones have," Güldenberg said. Language assistants are also becoming more and more important. "That should be considered with the shop fitting, says the expert.
Afterwards, top coach Peter Holzer gave a rousing lecture about courage and common sense. Because that's what's needed when dealing with change - digitization is just one of them: "We like to see change as a problem for the time being. A change is not a bad thing. We just have to think about how we react to it." As an addition on Friday, there were factory tours at Elektra, POS Tuning and Nolte Küchen.
Also in the own rows of the DLV network shop fitting is much dynamics. Vice President of dlv - Netzwerk Ladenbau e.V., Carsten Schemberg, welcomed 21 new members. The external appearance should also be fresher and more modern: A relaunch of the corporate design, which is to be presented in time for EuroShop 2020, is now on the agenda. Lutz Schneppendahl then reported on the new guide to digitisation at the POS, which was developed by the relevant department and can now be ordered via the dlv website.
The DLV has a lot more in store for it. In addition to the annual planning for 2019, which includes four seminars in autumn, Carsten Schemberg announced the planned tour to Shanghai in 2020.