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Category Insights Frozen Food

2018 05 08 Shopper insights TK 01High usage of frozen food

Frozen Food is often one of the biggest categories in a grocery store.
Over 50% of people eat frozen food at least once a week. In research conducted by You-Gov & E.ON 25% of interview respondents said that they use and cook frozen food three times a week.

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Top Product Trade 2017

Silver for the POS-T Compartment Pusher C60 EVO

With the award of the “Top Product Trade” prize, on the occasion of the EuroShop 2017 in Düsseldorf, POS TUNING once again scored with a TOP presentation solution. With its Compartment Pusher C60 EVO, the company was awarded silver in the sales promotion category. With the prize, the magazine “BusinessHandel” distinguishes products that provide traders with a clear competitive advantage.

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Frozen food – a success story

Since the market launch in 1955, frozen food has offered consumers

• increased freshness of the ingredients and vitamins
• more flavour and health
• individual portionability, also for smaller households, and
  less food wastage
• more sustainability thanks to increased shelf life
• clearly reduced workload and as such more time saving

Thus it comes as no surprise that, already today, deep-frozen products rank among the 5 largest and most important macro categories of trade with additional growth potential. 98 % of all Germans use frozen food – for convenience cooking, speedy warming up or uncomplicated food storage.

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Tobacco sales benefit in retail from intelligent product presentation

In business, who does not know the term „efficient consumer response“? It means: Only those who understand their customers and base all of their actions on their needs can sell them anything. That, of course, goes without saying, and applies for every Point of Sale. The question as to what interests the consumer on the shop floor, and what their needs are, is extensively researched through receipt surveys, household panels, customer surveys and various other initiatives. All of these measures together are known in specialist jargon as “Shopper Analytics”. But is that enough? Does the tailored positioning of the products actually lead to a higher turnover?

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