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POS TUNING and EDEKA Daniels report on joint pilot project

2019 10 IMG 20190918 WA0010On the 20th ECR Day in Essen on Sept 18th and 19th POS TUNING and the local Essen-based retailer EDEKA Daniels gave a lecture on a joint project in the forum "Collaborate for Experiences". The focus was on how to inspire customers in stationary retail with a special point of sale.

Mr Daniels showed many pictures from his newly opened store in March 2019 and explained what is important to him when it comes to the Point of Sale. In his store, he focuses on freshness and convenience, new concepts such as freshly prepared sushi, a herb cupboard, a large illuminated counter area and a wine & spirits department with a lot of atmosphere in the half-timbered house style.

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SPAR improves the shopping experience for its customers

2019 10 SparMarketPuertoRico 466At SPAR in Las Palmas on Gran Canaria, the customer now has a full overview when shopping. In January, POS TUNING, the specialist for optimised product presentation at the point of sale, was assigned by SPAR to install pushfeed systems in more than 70% of the product categories. Since then cheese, drinks, pizza, chocolate & Co. have always been at the front of the shelves. When a product is removed from the shelf, the pushfeed system automatically pushes the next product to the front. The result is a particularly neat shelf appearance and the products are always optimally presented. The customer can see the desired product better and conveniently remove it from the front of the shelf.

 

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Fuchs and POS TUNING report on successful projects

2019 10 Bericht EHIAt this year's EHI Retail Design Conference in Cologne on Sept 17th and 18th the two companies POS TUNING and the Fuchs Group reported on their long-standing partnership within the framework of their presentation and let the audience participate in the jointly implemented and future projects.

POS TUNING Head of Marketing Kristin Kolbe-Schade presented the following topic together with R. Thomas Krüger, Head of Field Sales Grocery at TEUTO Markenvertrieb GmbH (a company of the Fuchs Group):

Shopping experience and shopper orientation in the complex spices category

 

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More space in chilled shelves with POS TUNING

2019 08 Khlboden FotoProducts that cannot be shown at the point of sale cannot be bought. Too little space in the chilled shelves also means less turnover for retailers. The solution is apparently quite simple: one more chilled shelf per shelf axis. POS TUNING, the specialist for optimal product presentation at the point of sale, now makes this possible.

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Round things in an angular environment

2019 08 Tabakdosen das Runde ins EckigePOS TUNING from Bad Salzuflen develops flexible stackable channels for oral tobacco in round packaging. A real presentation problem has now been solved.

The presentation of tobacco products can be a real challenge. In hardly any other area you find such a wide variety in packaging sizes.
For instance there are the classic cigarette pack, the tobacco pouch, the small papers and, last but not least, the relatively young RRP category with many different products. As an example lets‘ take oral tobacco which you find in round packaging. 

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POS TUNING supports the German initiative "Grips&Co"

POS TUNING is committed to promoting young talent in the retail branch and is supporting the Grips&Co industry competition for the first time this year.

Since the magazine "Rundschau für den Lebensmittelhandel" launched the Grips&Co competition, the annual cult event for junior staff, HR specialists and brand industry has been taking place for almost 40 years. Two days of concentrated information, exciting quizzes, tastings and stimulating discussions. Written tests and pre-selections take place in the retail companies. There are four qualification levels. The award of the winner is a guarantee that the career is now really picking up speed. The winner also becomes a quality ambassador, gains interesting insights into the quality assurance of fresh food and passes this knowledge on for a year.

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The POS TUNING Pizza Presenter – The presentation solution for round pizzas in the chilling area

2019 07 Pizza Presenter

At the point of sale, customers can only buy what they see. This is the motto of POS TUNING from Bad Salzuflen, the solution provider for optimised product presentation at the point of sale for almost all product categories.
The POS T Pizza presenter now complements the solutions for chilled products. Herewith convenience pizza can be presented in the most optimal way.

Previously, the product could only be presented in lying position. Thus, the product was neither visible to the shopper nor could he find the type he was looking for. Various studies have shown that this often leads to a cancellation of the purchase.
With the Pizza Presenter from POS TUNING, the convenience pizza can now be presented upright in the chilled area. In addition, a permanent front presentation is guaranteed by an automatic pushfeed system. The product is always perfectly visible and it is an easy orientation for the shopper.

The POS TUNING Pizza Presenter is compatible with the POS T C90 pushfeed system, which can be used in the entire product category. The complete chilled area thus has an optimised, clear appearance thanks to automated pushfeed systems.

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POS TUNING as jury member at VriesVers award ceremony 2019 in Holland

On 13 June 2019, the popular awards of the VriesVers election 2019 were presented. The stores with the most beautiful deep-freeze department won. Coop Nijmegen and a branch of Albert Heijn were honoured. The best products of the year were also honoured. New Forrest with Kwekkeboom Oven & Airfryer Old Amsterdam Bitterballen won the race in the category Best A Brand.

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Be innovative or disappear

Our partner "PusherPop" from Latin America presented the innovative solutions of POS TUNING at the Retail Expo in Argentina on 14 May. Here is a summary from PusherPop about the event and the most important topics of the industry.

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